In a global and digitized communication environment like the current one, the dossier and the press release are important for organizations.
Companies have their corporate means of communication – the blog, social networks, or video channel -and their B2B competitors.
For this reason, given the enormous flow of information that journalists find around them, the work of a communication office acquires a fundamental value to differentiate, highlight, bring closer, and give visibility to the company’s contents. Only then can they be published in the media that interest you.
Some principles will help you improve the writing of your press releases as a B2B company:
Writing a good press release can make the difference between media presence or condemnation to communicative ostracism.
The new panorama generated by the Internet allows innumerable content and news access. The difficulty lies in discerning which ones are important.
An average journalist receives around 70 press releases a day, of which just over 10% meet the requirements to be published.
So write your press release with the recipient in mind, make it agile, create different reading levels, and prioritize important information so that it arrives as soon as possible.
Also Read: How To Manage Your Social Networks For A Good B2B Marketing Strategies
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