What Is Google My Business?

The Internet has become the primary source of information for all those looking for products, services, companies, businesses, etc.

According to Experts, a company in charge of connecting user data for companies, more than 56% of the world population has access to the Internet. In just one minute a day, 4,497,420 searches are carried out on Google.

With the pandemic caused by COVID-19, this data has increased significantly, which is why it has now become essential for any business to properly manage its online presence, reputation, and positioning if it wants to maintain its work activity and continue working in its growth.

In 2014, Google created a completely free tool for companies that encouraged the appearance and management of online businesses: Google My Business.

Given the current situation in which we find ourselves, companies need to know what Google My Business is, what it is for, and what benefits its use brings.

Therefore, in this article, we will explain everything you need to know to make the most of it and achieve all your goals.

What Is Google My Business?

Google My Business is a free tool created by Google to help companies, whether small, medium, or large, manage their Internet presence.

Through it, users update all the information related to their business and link it, thus, with the environment.

To do this, Google My Business presents a single panel in which, straightforwardly and intuitively, you can manage, among others, the following elements:

The general information of the company.
The schedules.
Publications, news, and offers.
The reviews.
The messages.
The uploaded images.
Products and services.

And all this is encompassed in a single client file per company that users can see in an orderly and transparent way.

The goal of Google My Business is clear and direct. No cheating or cardboard.

This tool seeks to increase the visibility of its clients’ businesses. Thus, they will find what they are looking for more efficiently, and companies will be able to reach a much larger target audience.

How To Use Google My Business And Get The Most Out Of It?

To improve your online presence and achieve excellent positioning, you must work on the Google My Business file as a fundamental part of your marketing strategy.

Some essential steps are:

Create a complete and detailed profile in which all the relevant and accurate business information appears.
Include the geographic location of the business.
Correctly select the keywords with which you want to associate the company.
Add a virtual tour if you have a physical space.
Always reply to all reviews, whether wrong or good, to improve and thank the clients’ opinions.
Please keep all the information updated and change it in the file in case of any change or modification.
Include images related to the sector of the company.
Integrate the location of the web itself.

Making periodical publications, whether weekly or monthly, with information or data of interest is highly recommended since it is one of the best measures to improve positioning.

How To Sign Up For Google My Business?

Creating your business listing on Google My Business is accessible by following these steps:

Access GMB with the business’s Google account whose profile you will open.
Fill in the information and fill in the data requested
Fifteen days later, you will receive a letter with the verification code at your indicated address.
Fill in the field with the verification code you received.

Once this process is finished, your business profile will be active, and the information will be published on Google.

The Most Relevant Google My Business Utilities

Geographic Positioning

The location of users who access the Internet is how Google relates, today, to their searches.

With Google My Business, what is achieved is that companies in the geographical or local environment appear in the top positions of the searches that are carried out if they are related to the products or services offered.

This function brings great prominence and relevance to local commerce.

So, without a doubt, this tool is recommended for shops, restaurants, and other local businesses.

Example

If you search on Google for the word Gyms, Google offers you a selection of Gyms in your area, and their location is identified on Google Maps.

Reviews

Another of the utilities that can be worked with this tool is monitoring the reviews that the clients leave on the tab itself.

Users value the products or services received through several stars, whose meaning is as follows:

Bad
Acceptable
Good
Very good
Excellent

Thus, the owner can find out their customers’ evaluations, interact with them by answering them, and classify their satisfaction through the star rating they have been awarded.

Publications

What kind of posts can be made on Google My Business?

News
Offers
Products or services
events

You can publish any article or information you consider attractive to your clients.

Also, photographs can be included, both published by the business itself and by customers who have interacted with it, videos, virtual tours, and, in addition, carry out monitoring, statistics, and analysis of clicks, visits, and search locations that They allow the generation of new strategies and marketing actions that are better oriented to achieve beneficial results.

This tool allows intertwining with the information provided through Google Maps, Google Places, and Google+, which undoubtedly fosters much higher interaction and commercial performance.